Kintra · Blog

On being seen – in your own voice.

We write about what actually helps local businesses get stronger on social media. How to read your own tone, when different channels work and what different industries need.

The month view in Kintra’s client portal.

News13 October 20262 min read

Now you can see the portal – and become a customer

Two pieces of news at once: the demo portals are open so anyone can see Kintra from the inside, and the Light and Start plans can be ordered directly.

The photo bank in the construction demo for a carpentry business, with eight angles.

Industry deep dive6 October 20262 min read

Before and after – the tradesperson’s morning bun

The bakery has its freshly baked bun. The tradesperson has the before-and-after photo. But that’s only one of eight angles in the photo bank for trades and construction.

The photo bank in the legal demo for a law firm, with seven angles.

Industry deep dive29 September 20262 min read

Photos without clients – the photo bank for law firms

A law firm can’t show its work – most of it is confidential. Yet the firm still needs photos. It can be done, if you know what the photos are allowed to show.

Lawyer at a desk with documents.

News22 September 20262 min read

Kintra Legal is being tested by law firms

Law firms have completely different needs from bakeries. For four weeks, several firms have tested a version of Kintra built just for them.

Hairdresser curling a client’s hair with a curling iron.

Industry deep dive15 September 20262 min read

Three industries, three needs: skincare, bakeries and builders

A bakery, a skincare studio and a building firm may all need social media. But they need completely different things from it.

The photo bank in the beauty demo for a hair salon, with eight angles.

Industry deep dive8 September 20262 min read

When the client is the photo – the photo bank for beauty

In a hair salon, the best proof of the craft is often another person’s hair. That makes beauty the industry where consent governs the whole photo bank.

The photo bank in the bakery demo, with eight angles and 58 photos.

Industry deep dive1 September 20262 min read

Eight angles on a bakery

A bakery has more photos than it thinks. The problem is that almost all of them show the same thing: the finished product. That’s why we split the photo bank into eight angles.

The fact bank in Kintra’s client portal.

News20 August 20262 min read

The client portal is live

The first part of Kintra’s client portal is now live. The first thing customers meet isn’t a form about social media, but questions about their own business.

Hands typing a post on a mobile phone.

Channels11 August 20262 min read

Instagram, Facebook – or neither?

Not every channel suits every business. On when Instagram works, when Facebook works – and when it’s best to put your effort somewhere else.

Woman thinking with a pen against her chin.

Language7 July 20262 min read

Why “as if you had written it yourself” is so hard

Writing a correct text is easy. Writing a text that sounds like one particular person is hard. On the small nuances of language – and why they decide everything.

Builder in a hard hat and safety harness nailing on a roof.

News16 June 20262 min read

We’ve started building Kintra Craft

Tradespeople often spend more time on quotes and admin than they’d like. Now we’ve started building something just for them: an AI office for small trade businesses.

Freshly baked, glossy buns on a baking tray.

Example9 June 20262 min read

A real-world example: the bakery with a century behind it

A café-bakery that has been in the same place for over a hundred years. How we read it – and how the texts turned out.

Woman walking along rows of old card catalogue drawers in an archive.

Guide12 May 20262 min read

Read your own tone – a simple brand analysis you can do yourself

You don’t need an agency to understand how your business sounds. With an hour, a cup of coffee and your last ten posts, you’ll get a long way.

Bakery counter with croissants, pretzels and buns.

News5 May 20262 min read

We’re building a client portal for bakeries and cafés

Today we send the texts by email. It works – but it could be much better. So we’re building our own portal, and we’re starting with bakeries and cafés.

Woman working at a laptop in a bright room with green plants.

Behind the scenes14 April 20262 min read

How we read a business – behind the scenes of a brand analysis

Our blog starts at the same time as our pilot. So we begin with what happens before we write a single word: how we actually read a business.