A bakery’s best marketing is its counter. The croissants, the pretzels, the buns just out of the oven. Those are the photos customers want to see – and those are the photos our texts should be written to.
Why a portal
During the pilot we’ve sent texts by email. It taught us one thing clearly: the hard part isn’t the text, it’s the link between text and photo. Photos arrive through different channels at different times, and texts sometimes end up far from the photo they were written for.
The portal will bring everything together. The owner adds photos when it suits them, tells us about the business once, and finds the month’s posts ready – photo and text side by side.
What we’re building
- A photo bank where the owner uploads everyday photos straight from their phone.
- A fact bank where the owner tells us about the business – the story, the products, the seasons – so the texts never make anything up.
- A month view where all posts are ready, with photo and text next to each other.
Why bakeries first
Bakeries and cafés are the industry we know best, and the one where we have the most testers. We’re building the portal together with them, listening to what works in a real working day – where the spare time is between five and seven in the morning.
The portal goes live when it’s ready, not before. We’ll let you know here when it’s time.
