About Kintra

We’re building the tool we wished we’d had ourselves.

A story about why Kintra exists, what we believe in, and who is behind it.

Why Kintra exists

In 2025 I was watching an acquaintance who runs a bakery in a small Swedish town. She had fantastic products, honest craftsmanship and regulars who loved her. But on Instagram she barely existed. Two posts a month, unclear language, photos taken in the wrong light.

I asked her why. The answer was simple: "I don’t have the time. I can’t afford to pay an agency €1,350 ($1,500) a month. And every time I try myself, it feels wrong."

That was where Kintra began. Not as an idea for a SaaS company, but as a concrete question: can we build something that lets local businesses match an agency’s pace, without paying agency prices?

What we believe in

1. Quality before quantity

It is better to post three strong posts a week than seven mediocre ones. We don’t optimise for volume — we optimise for content that feels like you.

2. A human touch before an AI tone

AI is a tool, not a strategy. Every analysis, every monthly delivery, every post goes through us by hand. When we automate, we only do it where the quality holds up.

3. Local roots as a strength

We are based in Koppom in western Värmland — not in Stockholm, not in Gothenburg. That is deliberate. We believe the best marketing ideas come from understanding Swedish local businesses, not from competing with global SaaS giants.

4. Honesty before gloss

We don’t promise results we can’t deliver. We say no to customers we aren’t right for. And we are open about what we can’t do yet — and what we plan to solve.

Who is behind it

Kintra is run by a small team with long experience of marketing, sales and product strategy for small and medium-sized businesses in the Nordics. We have worked with brand building, customer communication and business development for decades — before we built Kintra to solve a problem we had seen time and again in local businesses.

Kintra is the result of several decades of combined experience in understanding what small and medium-sized businesses actually need — applied to one of the hardest challenges in modern marketing: how local businesses can match an agency’s pace, without agency prices.

You deal with us directly. You don’t get a support department or a ticket number. You get a team — with decades of experience in understanding customers — that answers your email the same day.

Who the agreement is with

Kintra is operated by a registered Swedish limited company. The details on this page are complete and can be verified: the company number with Bolagsverket, the Swedish Companies Registration Office, and the VAT and tax registrations with Skatteverket, the Swedish Tax Agency.

The same details appear on every invoice and in our terms, so that it is clear who the agreement is with before you start.

Email is read every working day, and you get a reply within one business day.

Where we are and what’s next

We started with bakeries and cafés — where we built our first industry DNA. Today we also write for beauty, construction and law, and more industries are on the way.

Two plans are open to new customers: Light (€29 / $35 a month) and Start (€59 / $69 a month), both excl. VAT. Grow is coming soon, and Pro is tailored for chains and businesses with several brands.

We are growing step by step. We have no ambition to be the biggest — we want to be the best solution for Swedish local businesses that want to grow on social media without losing their voice.

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