For a bakery, the product is a bun. For a hairdresser, the product is someone’s hairstyle. That changes how the photo bank has to work.

Consent, one photo at a time

The angle The result – before and after, the finished style – says the most about the craft. It is also the only one where the client is visible. That’s why such photos are only published with written consent, and the consent covers one photo and one post. Never future use.

So The result is often a small angle. That is perfectly fine. The rest of the photo bank is built to carry the month without any client needing to be seen.

Eight angles for a salon

  • The result. Before/after and the finished result. Only with written consent, once per photo.
  • The treatment in motion. Hands at work, in the middle of a moment. Faces aren’t needed – the hands carry the photo.
  • The room and the mood. The premises when no one is there. The angle that wears out slowest and is used most often.
  • The practitioners. Portraits and the person at work. Always with the employee’s own consent.
  • Products and tools. What you work with. Gives professional content without becoming product advertising.
  • Details and close-ups. Close on a result or material. Shows the body only when the client has said yes to that exact photo.
  • The place and the season. The town, the light, the season outside the window.
  • Routines and safety. Hygiene, instruments, consent form, records system.

Show, don’t claim

The last angle is our favourite. In beauty and wellbeing, claims about effects must be possible to back up, and the safest way to build trust is to show how the work is done: cleaned instruments, a consent form, a clean workstation. It says more about a salon than a promise of results.

When an angle is empty, we say so plainly. Instead of filling the gap with something generic, it reads: “We can’t write about this angle yet. Send something when you spot it.”

Update 13 October 2026: The beauty demo is now open, with three fictional businesses: a hair salon, a foot care clinic and a massage studio. The photos in that demo are licence-free examples. Open the beauty demo →